I am passionate about seeking innovative ways to leverage information technology in order to increase value in food supply chains. This has led me to co-found a company Prospeh d.o.o. with a couple of extraordinary smart guys with the mission to provide a seamless SaaS solutions that enable food producers to differentiate themselves based on the origin of their products while building authentic and direct relationship between shoppers and food producers. Our web and mobile solution OriginTrail (http://www.origin-trail.com/) has been helping food producers to show precise information about the origin of their products thus gaining shopper's preference and confidence. In August 2015 we also became members of the Finish accelerator for innovative businesses within the sector of perishable foods and gained funding to develop a solution that will take advantage of free spaces in food distribution (be it warehousing or transport) to bring local food straight to consumers.